About That Data Gathering On My Driving Habits For Ads

Kinja'd!!! "Walfisch" (walfisch05)
01/16/2014 at 11:11 • Filed to: Big Brother, Commercials

Kinja'd!!!2 Kinja'd!!! 7
Kinja'd!!!

* gets in his car, starts engine, enters destination address in his GPS

Navigation: "Please follow the highlighted route. But first, McDonalds is offering $5 big breakfast McRibs! Get yours today, off Rosselle Avenue and 25th!"

Me: God damn ads.

* drives for a few blocks

Navigation: "In 1 mile, turn left. Do you feel bloated and tired? At the GI Institute, our team of experts can help your constipation using our advanced anal probing technology, to correctly assess your... / Turn left.... Recalculating.... Make a U-turn, when it's safe."

Me: God damn ads.

* does not make a U-turn, takes a side street to get back into the correct road

Navigation: "In 1 mile, turn right, and immediately left. Banks calling you? Collectors knocking on your door? Feeling alone against the IRS? Call the Law Office of George, Michaels, And Bluth for your free consultation! Call 1-800-LOAN-A.../ Turn right.... Recalculating... Make a U-turn when it's safe."

* punches GPS unit

——-

I'll be honest, I'm not looking forward to a (near) future wherein ads are streamed towards me while I'm driving. It's bad enough that I hate receiving spam in my email, and telemarketers calling me pisses me off. If they offer this as a very premium add-on that I can check off my car configuration, I might be ok.


DISCUSSION (7)


Kinja'd!!! Swale > Walfisch
01/16/2014 at 11:20

Kinja'd!!!1

The other alternative.

*Diving home from work*

Navigation: Feeling hungry? Make a right turn in one-quarter mile and enjoy a new Arby's double-decker roast beef. Use cupon code on screen for free small fountain drink

Then I void my dealer warranty by pulling the power leads out of my "ad-vo-tainment" system.


Kinja'd!!! offroadkarter > Walfisch
01/16/2014 at 11:20

Kinja'd!!!1

You have predicted a very realistic and bleak future


Kinja'd!!! Jayhawk Jake > Walfisch
01/16/2014 at 11:22

Kinja'd!!!0

I'm torn on it.

If they made the car way cheaper, I might be able to deal with it. But if it's just the same price as today, but now I get ads in my car? Eff that.

The patent sounds like it's more for targeted ads through existing ad platforms. Like if instead of normal radio ads, during radio breaks you got ads targeted to you. That would be fine because it's no different than what we have now.


Kinja'd!!! Walfisch > offroadkarter
01/16/2014 at 11:23

Kinja'd!!!0

Another bad scenario: you're picking up this beautiful girl for a first date. Then your car starts spouting ads about erectile dysfunction.

Yep, very bleak indeed.


Kinja'd!!! offroadkarter > Walfisch
01/16/2014 at 11:24

Kinja'd!!!1

"Got a big date tonight? Can't get it up?"


God dammit car shut up shut up shut up! *repeated hitting of dash*


Kinja'd!!! Walfisch > Jayhawk Jake
01/16/2014 at 11:25

Kinja'd!!!0

This is assuming that there will be some kind of synchronization between your car ads versus ads being streamed via the radio. I can see this working if you use XM or some satellite stuff, though.


Kinja'd!!! Jayhawk Jake > Walfisch
01/16/2014 at 11:52

Kinja'd!!!0

Well yeah, it's a patent. I doubt it's anywhere close to production ready. I hope it's not at least...

Could make buying a used car interesting. Getting ads meant for the previous owner